Scaling SaaS Signups: How Creem Hit 100+ Daily Leads via Global Performance Marketing
Key success factors
The challenge
Creem recently raised capital and faced the pressure of rapid growth. They needed to find which digital channels would yield the highest volume of signups at a sustainable cost. Their internal team lacked the bandwidth to run aggressive, multi-channel experiments across global markets. They required a partner that could move as fast as a startup.
How we delivered the results
The strategy started with Google Ads for its massive international reach. We did not guess. We started by targeting competitor alternative keywords to find users already looking for a solution like Creem. We moved from standard search ads to large-scale Performance Max campaigns.
Testing was rapid but disciplined. We analyzed video and image assets, then doubled down on what worked. To protect the budget, we monitored lead costs hourly. When a specific territory became too expensive, we shifted spend to more profitable regions. This kept the ads running all day without exhausting the daily limit by noon.
On Meta, we mirrored this agility. We launched video ads first and transitioned into lead generation campaigns. We manually excluded placements that underperformed to ensure every Euro spent contributed to the signup goal. The communication was direct. We used Slack to swap findings and data points as they happened.
Key results
- Achieved an average of 100+ signups per day within the first month.
- Scaled global ad reach while maintaining a profitable average lead cost.
- Reduced budget waste by identifying and excluding underperforming ad placements daily.
- Seamlessly integrated into the client’s workflow, providing hourly data updates.
Summary
The project proves that speed and data must work together. By combining aggressive testing with smart algorithm management, Creem transformed from a newly funded startup to a high-volume signup machine. We did not just run ads, we built a repeatable system for international growth.
Who is the client
Creem is a fintech platform designed for the creator economy. They provide tools that help digital creators and software developers manage their finances and scale their businesses.
Services provided
International B2B marketing strategy
Google Ads management (Search & Performance Max)
Meta Ads management
Conversion rate optimization.
Rapid experimentation & Growth testing
The Exponential team acted as our internal team, and the response from them was rapid and agile. Super performance as people and as a performance marketing agency.
Gabriel
Founder & CEO, Creem.io
FAQ
How do I find a b2b growth marketing agency for my fintech startup?
Startups should look for an agency that prioritizes speed and data over long-term brand fluff. A reliable b2b growth marketing agency like Exponential focuses on rapid testing and transparent reporting. We use Slack and real-time dashboards to ensure you are never in the dark about your ad spend or lead volume.
What is the best way to handle international marketing in the fintech industry?
Success in the fintech industry requires a mix of global reach and local precision. You should start with broad international marketing campaigns to gather data on lead costs across different regions. Once you identify which countries have the best conversion rates, shift your budget to those specific territories to maximize your return on investment.
How long does it take to see results from b2b growth marketing?
While long-term SEO takes months, performance-based b2b growth marketing can show results in days. For Creem, we saw signups skyrocket within the first 30 days. The key is to test many variables quickly and kill off the losers while scaling the winners.
Why should a B2B company use Google Ads instead of just LinkedIn?
LinkedIn is precise for targeting specific job titles, but Google Ads captures intent. When a decision-maker searches for a solution, they are ready to buy. Experienced b2b growth marketing agencies like Exponential use Google to put your brand in front of users at the exact moment they need it. This often results in a lower cost per conversion and much higher volume because you are not waiting for someone to browse a feed, you are answering a direct demand.
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