Meet the strategic B2B growth team
B2B growth marketing looks simple from the outside. In practice, it involves technical complexity, cultural nuance, and buyers who don’t move fast.
We’ve been inside that complexity. Not as consultants observing it, but as people who’ve built teams, opened markets, and made the calls when things didn’t go to plan. That’s the background behind how we work.
Three founders. An extended team of specialists we’ve worked with for years. Senior involvement throughout, not just at the pitch.
Strategic team
The three founders come from manufacturing, high-growth startups, SaaS, and international software development. Not adjacent to these industries. Inside them, for years.
That background shapes the work. B2B growth marketing in complex or technical sectors requires more than channel expertise. It requires knowing how these businesses actually operate, how buyers make decisions, and where the real friction sits in international expansion. We’ve dealt with that friction directly.
The extended team around us includes designers, developers, analysts, and content specialists. People we’ve worked with for years. They know how to translate technical or complex B2B services into marketing that functions. No inflated deliverables. No unnecessary layers.
The structure is lean by design. The work stays senior throughout.
Urmet Seepter
Urmet has spent over 20 years in B2B digital marketing. Most of that time building and running campaigns across international markets, not theorizing about them. His view is straightforward: a strategy is only as good as its execution. The clients who’ve worked with him longest tend to stay. That’s probably the most honest measure of performance.
B2B growth marketing strategy: Urmet designs multi-channel digital strategies built around complex B2B buyer journeys. The focus is always on measurable outcomes, not activity. He builds the structure first, then runs it.
Performance-led campaign management: With over two decades of data across Google, Meta, LinkedIn, and Reddit, he has a developed sense for where budget should and shouldn’t go. In international campaigns, misallocated spend compounds quickly. He’s good at catching that early.
Technical depth: His work covers the full scope of digital growth. Advanced SEO, content marketing, precision paid media, and full-funnel oversight. No handoff to junior staff mid-campaign.
Core expertise: SEO, Google Ads, Meta, LinkedIn and Reddit advertising, content strategy, digital marketing strategy.
Annika Ljaš-Eilat
Annika has been leading international marketing in the tech sector since 2011. Her background sits at the intersection of brand building and tactical execution. She understands how to make a company visible in a new market and how to make that visibility convert. Those are two different problems. She’s worked on both.
Market entry execution: Annika has directed expansions into the US, German, and Australian markets. She knows the cultural and commercial differences that make or break international growth, and builds the roadmap around those realities rather than ignoring them.
PR and market authority: Third-party credibility matters more in B2B growth marketing than most companies budget for. Annika has deep experience in international media relations and partnerships, and understands how earned visibility translates into business relationships over time.
Go-to-market strategy: From early-stage startups to established tech firms, she develops GTM strategies focused on the shortest path to real traction. Not brand awareness for its own sake. Revenue-connected outcomes.
Core expertise: Go-to-market strategy, international PR, global market expansion, brand authority.
Karel Soosaar
Here’s the rewrite:
Karel Soosaar
Karel works primarily with manufacturing and industrial companies expanding internationally. It’s a specific niche and deliberately so. Industrial B2B has its own buying logic, its own decision-making timelines, and its own idea of what credibility looks like. Generic marketing approaches tend to fail here. Karel’s background means he doesn’t start from generic.
Industrial B2B growth marketing: Karel builds strategies around where industrial buyers actually operate, not where marketing theory says they should be. That distinction matters when you’re selling complex technical products to procurement teams and senior engineers.
Sales network and key account acquisition: Beyond lead generation, Karel has experience helping companies get inside major international sales networks. That requires a different kind of credibility than campaign performance alone. He understands how to build it over time.
Pipeline-aligned lead generation: Karel keeps marketing connected to the sales pipeline throughout. Every campaign is measured against real pipeline impact, not surface-level engagement metrics. The goal is always the right stakeholders, reached efficiently.
Core expertise: Industrial B2B marketing, market analysis, lead generation, strategic sales alignment.
FAQ
Who will actually be working on my account?
The three founders handle the B2B growth strategy and senior oversight directly. Urmet, Annika, and Karel are involved throughout, not just at the start. The extended team handles execution, designers, developers, analysts, and content specialists, but the strategic decisions stay at the founder level. You won’t be handed to someone you haven’t met.
How long before we see results?
Honestly, the first three months are preparation and finetuning. We’re building the right foundation for B2B growth marketing that holds, not rushing to show activity. Meaningful business results typically come within the first six months. We’d rather tell you that upfront than overpromise and underdeliver in month one.
How do you work alongside our internal marketing team?
We work as an extension, not a replacement. Most of our clients have internal marketing people. We coordinate directly with whoever handles the day-to-day on your side and try to create as little friction as possible. Clear ownership from the start avoids most of the problems that come with agency-client collaboration.
What does getting started with B2B growth marketing actually look like?
It starts with a conversation, not a proposal. We want to understand your market, your current situation, and where the real blockers to B2B growth marketing are before we suggest anything. If there’s a fit, we move quickly. No lengthy onboarding process.
Ready for growth
marketing that delivers?
When you book a meeting with us, you’ll talk directly to a B2B marketing expert – not a sales rep. We’re here to provide insights, brainstorm strategies, and discuss your growth goals from day one.
