International B2B marketing services

We combine strategy, marketing, and sales support into one focused effort. From B2B growth marketing to account-based campaigns, LinkedIn, PR, trade shows, and sales materials, we help create the momentum that turns international interest into revenue.

When you work with us, you work directly with experienced marketers and agency founders who stay involved from day one.

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Demand & visibility

Account-based marketing

We help you reach the accounts that matter most, with messaging tailored to each stakeholder in the buying group. This builds trust faster, creates alignment, and turns more opportunities into deals.

B2B performance marketing

We run paid campaigns on Google, LinkedIn, Meta, and Reddit, testing fast and scaling what works. The focus is visibility and real pipeline, turning the right audiences and messages into qualified opportunities for your sales team.

Organic LinkedIn marketing

We help your founders and your company page share content people actually want to read. Real perspectives from real people consistently outperform polished corporate updates, building trust with buyers long before they ever reach out.

Cold email & outbound

We identify the right companies, refine your target list, and reach out with emails that build trust and are relevant to your ICP. We set up the sending tools and CRM workflows so every reply is captured and followed up, turning targeted outreach into real conversations and meetings.

AI & search visibility

We improve your website and content for both search engines and AI answers, so you show up on Google and in tools like ChatGPT and Perplexity. That keeps your company visible wherever buyers start looking for solutions.

Positioning, PR & content

Messaging, ICP & buying-group strategy

First we figure out who actually buys from you, market by market. Then we write the message for each person in that buying group. A buyer in Stockholm and a buyer in Stuttgart are not the same. What sounds normal at home can sound foreign abroad, and foreign loses deals.

Media coverage & industry influence

In a new market, no one knows you, so your own claims count for little. We get you into the trade press your buyers already read. We also work with the industry people they already follow. Borrowed trust is faster to build than your own.

Content & video that maps to the funnel

We make the whitepapers, case studies, and short videos your buyers look for at each stage. Then we put them where people actually drop off. Content with no plan is just cost. We would rather make less of it and place it well.

Pipeline conversion & revenue intelligence

Sales enablement & deal assets

Your sales team needs decks, one-pagers, and technical sheets that fit each market. A German procurement team reads very differently from a US buyer. We build the material for the room you are not in, for when your champion has to sell you internally.

Events that convert to pipeline

A trade show that ends in a pile of business cards is a cost, not a campaign. We connect the booth to digital capture and automatic follow-up. The people you met get a useful message before they forget you. Long deals need that, not good intentions.

Revenue attribution & reporting

You should know which markets and channels actually produce pipeline. We set up tracking that links spend to revenue. Then you can defend the budget with numbers and cut what does not work. We prefer one report that leads to a decision over ten dashboards no one opens.

FAQ

How does your agency approach international B2B demand generation?

We get you in front of the right accounts. That means AI and search visibility, account-based campaigns, organic LinkedIn, and paid ads on Google, LinkedIn, Meta, and Reddit. We do not chase traffic for its own sake. We use buyer signals and clear messaging to reach decision-makers in fields like SaaS and manufacturing, so interest turns into real pipeline.

Can your agency help us build credibility in markets where we’re unknown?

Yes. We earn coverage in the trade press your buyers trust and work with the industry voices they follow. With messaging built for each market, that gives you outside credibility you cannot claim for yourself. It removes the doubt that comes with being a foreign vendor and speeds up deals where you have no head start.

How do you make sure our budget isn’t wasted on the wrong audience?

We target accounts that show real buying signals, and we track which channels drive pipeline. Google, LinkedIn, trade shows, all of it. When something is not working, we see it early and move the money. No budget sits in a channel just because it did last year.

What is your approach to B2B trade shows and events?

We treat events as a way to build pipeline, not just to show up. We link the booth to lead capture and follow-up, so conversations from the floor do not go cold. The deals you start at a show tend to be long ones. They need a system behind them.

Partner with a B2B growth marketing agency where founders run your account from day one.

Urmet Seepter

B2B Growth Marketing Strategist

urmet@exponentialb2b.com

+372 508 2284

When you book a meeting with us, you talk directly to the founders of the agency – not a sales rep. In 20 minutes, you’ll know exactly how we’d approach your international expansion.