International B2B marketing services

We combine strategy, campaigns, and sales support into one focused effort. From B2B growth marketing to account-based campaigns, LinkedIn, PR, trade shows, and sales materials, we help create the momentum that turns international interest into revenue.

When you work with us, you work directly with experienced marketers and agency founders who stay involved from day one.

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Demand & visibility

Digital marketing strategy

We define the exact roadmap for reaching your market, mapping how your channels, messaging, and budget work together to drive qualified leads. The result is a clear, execution-ready plan focused entirely on building predictable pipeline.

Account-based marketing

We help you reach the accounts that matter most, with messaging tailored to each stakeholder in the buying group. This builds trust faster, creates alignment, and turns more opportunities into deals.

B2B performance marketing

We run paid campaigns on Google, LinkedIn, Meta, and ChatGPT, testing fast and scaling what works. The focus is visibility and real pipeline, turning the right audiences and messages into qualified opportunities for your sales team.

Cold email & outbound

We identify the right companies, refine your target list, and reach out with emails that build trust and are relevant to your ICP. We set up the sending tools and CRM workflows so every reply is captured and followed up, turning targeted outreach into real conversations and meetings.

AI & search visibility

We improve your website and content for both search engines and AI answers, so you show up on Google and in tools like ChatGPT and Perplexity. That keeps your company visible wherever buyers start looking for solutions.

LinkedIn marketing

LinkedIn strategy

You get a clear plan for who speaks, what they stand for, and how often, mapped to the accounts you want to win. It turns LinkedIn into a predictable pipeline channel with numbers you can take to the board.

Personal brand building

Your founders and commercial leaders get sharp profiles, a defined point of view, and a posting rhythm that fits their schedule. Executives buy from people they recognize and trust, so conversations start warmer and deals move faster.

Content creation

You get posts, carousels, and short videos built from your team’s expertise, captured in short interviews that fit around their calendar. Consistent, opinionated content keeps you top of mind with buyers well before they open a formal process.

LinkedIn ads

You reach the exact companies, roles, and seniority levels on your target list, plus everyone who already engaged with your content or website. Paid reach puts your message in front of the full buying group, including the executives who approve the budget.

Positioning, global PR & influence

Positioning & ICP

Most companies can describe their product. Fewer can say which category they’re in, what buyers would choose instead, and why they should still win. We work through those questions with you and define your ideal customer. Expect to lose at least one favourite assumption.

Message House workshop

In a Message House workshop with your leadership team, we agree on what you want to be known for and what backs it up. The result is one document most of the company will end up using. Then we work with your team to build every deck, press release, video and post from it.

Media coverage & industry influence

In a new market, no one knows you, so your own claims count for little. We get you into the trade press your buyers already read. We also work with the industry people they already follow. Borrowed trust is faster to build than your own.

Earned media & global PR

We find out who writes about your field, from trade press to Tier 1, and build your own list of journalists. We turn what you do into angles they’ll want to cover, then pitch them. You get coverage your sales team can point to, written by someone other than you. It also helps you show up in AI search.

Paid media & industry influence

Some visibility is worth paying for, especially before you have news worth pitching. We find the trade outlets whose sponsored stories read like real articles, and the industry voices your buyers follow. If a partnership wouldn’t carry your message further, we’ll say so.

Content & video

Buyers need different things as a deal moves. Early on, a short video or a clear opinion. Later, a relevant case study or a whitepaper their engineers can test. We find where your deals stall and make what’s missing there. Usually less than you expected.

Websites that convert

Web design

Most companies already have a site that no longer fits who they’ve become. We redesign around the decision your buyer is trying to make, not around what looked right two years ago. Clearer structure, honest messaging, and a path that makes the next step obvious. A rebuild that earns its place by converting.

Web development

An old site quietly costs you deals you never see — slow pages, broken flows, things held together with tape. We rebuild on solid foundations, or start fresh when that’s the faster path, so your site loads quickly, works everywhere, and connects to the tools your marketing already runs on. The kind of build you stop worrying about.

Optimization

A launch is the start of the work, not the end of it. Whether we built your site or inherited it, we track how real visitors behave, test what changes their decisions, and improve the pages that matter most to pipeline. Small, steady gains compound. A site that gets better every month beats one that was perfect once.

Pipeline conversion & revenue intelligence

Sales enablement & deal assets

Your sales team needs decks, one-pagers, and technical sheets that fit each market. A German procurement team reads very differently from a US buyer. We build the material for the room you are not in, for when your champion has to sell you internally.

Events that convert to pipeline

A trade show that ends in a pile of business cards is a cost, not a campaign. We connect the booth to digital capture and automatic follow-up. The people you met get a useful message before they forget you. Long deals need that, not good intentions.

Revenue attribution & reporting

You should know which markets and channels actually produce pipeline. We set up tracking that links spend to revenue. Then you can defend the budget with numbers and cut what does not work. We prefer one report that leads to a decision over ten dashboards no one opens.

FAQ

How does your agency approach international B2B demand generation?

We get you in front of the right accounts. That means AI and search visibility, account-based campaigns, organic LinkedIn, and paid ads on Google, LinkedIn, Meta, and Reddit. We do not chase traffic for its own sake. We use buyer signals and clear messaging to reach decision-makers in fields like SaaS and manufacturing, so interest turns into real pipeline.

Can your agency help us build credibility in markets where we’re unknown?

Yes. We earn coverage in the trade press your buyers trust and work with the industry voices they follow. With messaging built for each market, that gives you outside credibility you cannot claim for yourself. It removes the doubt that comes with being a foreign vendor and speeds up deals where you have no head start.

How do you make sure our budget isn’t wasted on the wrong audience?

We target accounts that show real buying signals, and we track which channels drive pipeline. Google, LinkedIn, trade shows, all of it. When something is not working, we see it early and move the money. No budget sits in a channel just because it did last year.

What is your approach to B2B trade shows and events?

We treat events as a way to build pipeline, not just to show up. We link the booth to lead capture and follow-up, so conversations from the floor do not go cold. The deals you start at a show tend to be long ones. They need a system behind them.

Partner with a B2B growth marketing agency where founders run your account from day one.

Urmet Seepter

B2B Growth Marketing Strategist

urmet@exponentialb2b.com

+372 508 2284

When you book a meeting with us, you talk directly to the founders of the agency – not a sales rep. In 20 minutes, you’ll know exactly how we’d approach your international expansion.