Automated Outreach System for a Straw Manufacturer
Key success factors
The challenge
The customer had a strong product. The challenge was sales structure, mapping ideal clients and outreach at scale.
They had:
- A one person sales team
- No clear CRM structure
- No defined sales stages
- Manual outreach without automation
- Limited visibility into pipeline progress
The goal was simple. Create a system that allows scalable outreach and clear tracking of international opportunities.
They wanted to approach large hospitality groups and F&B distributors in Europe. They needed control, structure, and scale.
How we delivered the results
We started with the foundation, the CRM. We mapped the full sales journey and created separate pipelines for different segments such as distributors and hospitality groups. This gave clarity. Next, we built the outreach engine.
We defined:
- Ideal customer profiles
- Target industries
- Geographic focus
- Decision maker roles
We structured outbound sequences with clear messaging. The copy was direct. It focused on sustainability, premium positioning, and supply reliability.
We then automated the system.
The CRM was connected to a contact data provider. This enabled continuous prospect research. New leads flowed directly into the CRM. Outreach sequences were triggered automatically.
This turned one sales person into a scalable outbound unit.
Key results
- Inquiry from Bvlgari Hotel Group, a leader in luxury hospitality
- Inquiry from Trendy Foods F&B distributor with over 1B EUR in revenue
- Inquiry from Rhone-Alpes Distribution, a 100m EUR F&B distributor
- Multiple new qualified international leads added weekly
- Clear pipeline visibility across all stages
- One person sales team operating at scale
Summary
Reedest moved from manual outreach to a structured and automated sales engine. The CRM gave clarity, the outreach system created scale and the integration enabled continuous prospecting.
For sustainable product manufacturers targeting international distributors and hospitality groups, structure is the difference between random activity and predictable growth.
This is how b2b growth marketing works in practice.
Who is the client
Reedest is a manufacturer of sustainable drinking straws. They produce 100% biodegradable products from natural reed. They provide a scalable, eco-friendly alternative to plastic for the global hospitality industry.
Services provided
CRM system setup & contact data provider integration
Sales process consulting & pipeline strategy
Identifying target customers and their contact info
Outreach structure and sequencing
Email copywriting
Automation setup
We had a strong product, but no structured sales system. Exponential helped us build a clear CRM and outreach process that gave us visibility and control. As a result, we started conversations with major international distributors and hospitality groups.
Grete Riim
CEO and founder at Reedest
FAQ
How does working with the agency work?
We start with a clear audit of your sales and marketing process. Then we design a structured growth system. This includes CRM architecture, outreach strategy, automation, and messaging. As a b2b growth marketing agency, we focus on international b2b marketing systems that are measurable and scalable. We work in clear phases with defined outcomes.
What is the benefit of international marketing in the sustainable manufacturing industry?
Sustainable manufacturing companies often have niche but high value products. Growth depends on reaching distributors and hospitality groups across borders. International marketing in this industry requires structured targeting, compliance awareness, and strong positioning. Without a system, outreach becomes random and inefficient.
Can a one person sales team scale internationally?
Yes. With the right CRM, automation, and outbound structure. Systems replace manual work. This allows small teams to reach large corporations consistently and track every opportunity.
What makes Exponential different from a typical b2b agency?
We focus on structure and measurable growth. We combine CRM systems, automation, and positioning into one integrated approach. We do not focus only on campaigns. We build long term b2b growth marketing systems for international expansion.
Ready for B2B growth
marketing that delivers?
When you book a meeting with us, you’ll talk directly to a B2B marketing expert – not a sales rep. We’re here to provide insights, brainstorm strategies, and discuss your growth goals from day one.