This post is mainly about b2b marketing agency pricing. Specifically, what you pay us each month, how we build the number, and what you actually get for it.

Reach out to Exponential and we will put together the numbers for your marketing plans.

How a B2B International Expansion Marketing Agency Structures Its Fees

The retainer is not a percentage of your ad spend. That model creates a conflict of interest. The more you spend, the more the agency earns. We charge based on what we actually do: the number of campaigns, channels, and services running at any given time.

A company spending 8,000 euros per month on Google Ads needs less management than a company running Google, Meta, LinkedIn, and cold email simultaneously, and spending 40 000 euros per months. The work is different. The fee reflects that.

Most of our clients pay somewhere between 2,000 and 5,000 euros per month in agency fees. Ad spend is separate.

Digital Marketing Management

For digital advertising, a client with a total ad budget up to 10,000 euros per month typically pays around 2,000 euros in management fees. As budgets grow toward 50,000, the management fee can reach 5,000. It is not a fixed formula. It tracks actual complexity: how many platforms, how many campaigns, how many ad variations, how much testing is needed week to week.

More budget almost always means more channels. More channels mean more work. The fee follows the work, not the spend.

Cold Email Outreach

Cold outreach is priced at around 2,000 euros per month as a starting point. The final number depends on how personal you want to go.

We always recommend going more personal. Not because it sounds better in a pitch, but because mass email sequences get ignored. A more manual approach, with real research and actual personalisation, takes more time. Costs a bit more. Works better.

If you want to send 2,000 templated emails per month, we will do it. We just will not pretend the results will be the same.

International PR

PR is priced one of two ways: per article published, or by the hour. For most companies, 2,000 euros per month is a workable budget. That can cover placing content in industry publications, writing contributed pieces, and reaching out to relevant voices in your sector. Not celebrities. People who actually matter to your buyers.

PR is slow. It rarely converts in the first month. We are direct about that.

Content Creation

A single article or interview costs around 500 euros. The monthly total depends on how much you want to publish. One post per week is a common starting point, which puts you at roughly 2,000 euros per month for content alone, not counting distribution or the time spent aligning on messaging.

Video and Design

Simple social media videos start at 400 euros. More complex productions cost more. It depends on the brief.

Design work is almost always hourly. Around 69 euros per hour is a reasonable planning figure. Project management is generally included in the monthly retainer rather than billed separately.

What B2B Marketing Agency Pricing Looks Like in Practice

One of our clients is a manufacturing company. Their monthly retainer with Exponential sits at around 4,000 euros.

For that, they get:

• Full digital advertising management across Google Ads, Meta, and LinkedIn (their total ad budget is under 10,000 euros per month)
• Visuals and creative assets included
• One to two articles placed in relevant industry publications each month
• One blog post per week
• Ongoing SEO work on product pages
• Support with event participation and preparation
• A weekly meeting with our team

That is not a stripped-down package. It is a realistic setup for a company that wants to grow internationally without building out a full internal marketing function.

We have done similar work for many manufacturers, generating European B2B leads through Google Ads. And for a software company running LinkedIn ABM campaigns across Germany, the UK, Scandinavia, and the US. Returns on that one came in at two to three times the investment.

Common Questions About B2B International Expansion Agency Fees

Is the retainer fixed or does it change month to month?

It can change. If we add a channel or scale up campaigns, the fee goes up. If something is paused, it comes down. We try to agree on a baseline at the start and flag changes before they happen, not after the invoice arrives.

What is not included in the retainer?

Ad spend, PR placement fees paid directly to publications, travel for in-person work, and any third-party tools or subscriptions. We are clear about this upfront.

Do you require a long-term contract?

No. We work on rolling monthly agreements after an initial period. If the work is not producing results, you should be able to leave. Locking clients in is not something we want to do.

How does b2b marketing agency pricing change when you enter multiple markets at once?

It gets more complex, which usually means a higher fee. We have managed campaigns across four markets simultaneously for a single client. The management fee reflected the added complexity. So did the returns. But the structure stays the same: you pay for the work being done, not a percentage of the budget. That is how we think b2b marketing agency pricing should work, and it is what makes us a reasonable choice as a b2b international expansion agency for companies that are not yet at enterprise scale.

Where to Start

If you are planning international expansion and want a clear picture of what it would cost to work with a b2b international expansion agency, the first step is a direct conversation. No pitch deck. Just an honest estimate based on what you actually want to do.

Reach out to Exponential and we will put together the numbers.

Urmet Seepter, Partner @ Exponential