Meet the strategic team
Exponential is a founder-led international marketing agency built for companies that prioritise speed, technical accuracy, and international growth. Our approach is practical. We focus on existing demand, measurable results, and long-term scalability. We start fast, learn as we deliver and adapt in real time.
Our unofficial slogan: Results before strategy.
Strategic team
Exponential is led by a senior team with roots in manufacturing, high‑growth startups, SaaS, and international software development. We have spent years inside the industries we now help scale. That experience shapes how we work and how we make decisions.
Our core leadership – Urmet Seepter, Annika Ljaš‑Eilat, and Karel Soosaar. Three different backgrounds, one shared view of how B2B growth actually works. We have built teams, opened new markets, and dealt with the cultural friction that comes with international expansion. That is why we do not act like a typical agency. We work as an international growth partners who understand the operational reality behind the marketing metrics.
We are not a three‑person shop. Around us is an extended team of designers, developers, analysts, and content specialists. People we trust and have worked with for years. They know how to translate complex B2B services into clear, functional marketing. They also know how to keep things simple. No inflated deliverables. No unnecessary layers.
The structure is lean. The collaboration is tight. The work is senior. It is the only way to run international B2B marketing without wasting time or budget.
Urmet Seepter
Urmet is a recognized expert in international B2B digital growth, with over 20 years of experience building and executing high-performance marketing frameworks. His approach is rooted in the belief that a strategy is only as good as its execution. By blending technical precision with market intuition, the international campaigns Urmet leads consistently deliver a long-term return on investment exceeding 10x.
Strategic value to your business:
Result-driven strategy architecture: Urmet doesn’t just plan; he builds. He specialises in designing multi-channel digital strategies that align with complex B2B buyer journeys, ensuring measurable outcomes across global markets.
Performance-led campaign management: Leveraging decades of data across Google, Meta, LinkedIn, and Reddit, Urmet recognizes performance signals that others miss. He optimizes every campaign to ensure your budget is focused on the highest-yielding opportunities.
Technical mastery: His expertise spans the full stack of digital growth, from advanced SEO and content marketing to precision-targeted paid media and full-funnel strategic oversight.
Core Expertise: SEO, Google Ads, Meta/LinkedIn/Reddit Advertising, Content Strategy, and Strategic Digital Marketing.
Annika Ljaš-Eilat
Annika is a veteran of the international tech sector, having led global marketing efforts since 2011. Her core strength lies in engineering market desirability—combining creative communication with tactical execution to build brands that command attention. With a proven track record of scaling complex companies into the world’s most competitive markets, she ensures your business enters new territories not just as a participant, but as a leader.
Strategic value to your business:
Proven market entry execution: Annika has directed successful expansions into the US, German, and Australian markets. She provides the strategic roadmap and local market intelligence necessary to navigate the cultural and commercial nuances of global growth.
High-impact PR & Market authority: With deep experience in international media relations and partnerships, Annika builds the third-party credibility that accelerates revenue. She specializes in launching and scaling brands by securing the visibility that converts into business rapport.
Agile GTM frameworks: From startups to established tech firms, Annika develops creative, revenue-focused Go-To-Market (GTM) strategies. Her approach is designed to find the shortest path to market traction and long-term brand equity.
Core expertise: Go-To-Market (GTM) Strategy, International PR, Global Market Expansion, and Brand Authority.
Karel Soosaar
Karel is a results-driven marketing leader with extensive experience supporting the international growth of established manufacturing and industrial brands. He specializes in high-efficiency customer acquisition, utilizing a pragmatic approach that works for both agile SMEs and large-scale industrial players. Karel’s strength lies in his ability to translate complex technical offerings into clear, research-backed marketing initiatives that resonate with industrial decision-makers.
Strategic value to your business:
Data-backed industrial strategy: Karel develops marketing frameworks rooted in deep market analysis. By identifying the specific channels where industrial buyers actually operate, he ensures that marketing initiatives drive measurable revenue growth rather than just surface-level engagement.
Sales network & Key account acquisition: Beyond traditional lead generation, Karel has a proven track record of helping companies attract and secure key industry players. He understands how to build the long-term credibility required to open doors within major international sales networks.
Focused lead generation: Karel aligns marketing efforts directly with the sales pipeline. His strategic mindset ensures that every campaign is optimized to reach the right stakeholders efficiently, reducing friction in the B2B buying process and accelerating business growth.
Core expertise: Industrial B2B Marketing, Market Analysis, Lead Generation, and Strategic Sales Alignment.
FAQ
Who will actually be working on my account?
Unlike large agencies that hand clients off to junior staff after the contract is signed, Exponential is a founder-led agency. This means you have direct, ongoing access to Urmet, Annika, and Karel. We personally oversee the strategic execution of every project, ensuring that our 20+ years of experience are applied directly to your business goals.
What is your team structure?
Our agile structure consists of a 3-person strategic and project management core that oversees all operations. For specialised execution, such as design and web development, we utilise an extended team of over 10 professionals to deliver high-quality results across all marketing services.
Why does Exponential focus on “Nordic Pragmatism”?
In international B2B sales, time and budget are the most valuable resources. Our Nordic approach means we value honesty over fluff. If a strategy isn’t working, we tell you immediately. We focus on functional, high-velocity systems that deliver measurable revenue, rather than spending months on theoretical “brand discovery” that doesn’t move the needle.
Does your agency have experience working with both startups and traditional industries?
Yes. Our core team was intentionally built to bridge that gap. With Annika’s background in high-growth tech and Karel’s deep roots in international manufacturing, we understand the agility needed for startups as well as the long-term procurement cycles of industrial companies. This diversity allows us to apply the best tactics from both worlds to your expansion.
How do you handle communication with our internal sales and marketing teams?
We don’t operate as an isolated vendor; we act as a strategic extension of your team. We align our growth systems with your existing sales workflows to ensure that the leads and visibility we generate are actually useful to your sales department. We provide the technical oversight and data transparency needed to keep everyone focused on the same KPIs.
Ready for growth
marketing that delivers?
When you book a meeting with us, you’ll talk directly to a B2B marketing expert – not a sales rep. We’re here to provide insights, brainstorm strategies, and discuss your growth goals from day one.