International B2B marketing agency

Exponential is an international B2B marketing agency. We help companies generate demand and enter new markets through focused, multi-channel execution, run by senior marketers from day one. No long onboarding. Just B2B marketing that starts delivering fast.

Meet the B2B marketing team

Why companies partner with us

Agile strategy & execution

We prioritize speed-to-market over prolonged planning. Our approach is iterative: we launch quickly, gather real-world data, and adapt in real-time. We don’t build expensive, static strategies. We build B2B marketing campaigns that actually work.

We own the process

You get founders running your marketing, not a department you have to manage. We own the strategy, the leadership, and the execution. All the capability of an in-house team, none of the overhead.

Senior-level execution

Our team consists exclusively of experts with 7+ years of international B2B marketing experience. We don’t assign juniors to your account or learn on your budget.

Platform precision

With over a decade of experience across Google Ads, LinkedIn, Meta, and Reddit, we deploy data-backed strategies that protect your budget and maximize international reach.

Global market intelligence

25+ countries. Real campaigns. Real data. We know which markets move on short cycles, which need longer nurturing, and how buyer behavior shifts your message.

Selected projects

See all cases

International B2B marketing experts

Our work is executed by agency founders with decades of experience in international B2B marketing. When you partner with Exponential, you work directly with the strategists who build the frameworks and run international marketing campaigns.
Meet the B2B marketing team

Urmet Seepter

Founder & Digital B2B Marketing
Urmet is the founder of Exponential, a B2B marketing agency. He has 20+ years of experience helping companies grow internationally and generate predictable revenue through practical, results-driven marketing campaigns.
Connect on LinkedIn

Annika Ljaš-Eilat

Founder & Growth Specialist
For 13+ years, Annika has scaled tech startups into global brands across the US, DACH, and Australian markets. Her go-to-market strategies are designed to de-risk international expansion and accelerate revenue in high-competition environments.
Connect on LinkedIn

Karel Soosaar

Founder & Automation Expert
Karel brings 15+ years of experience driving revenue for international manufacturing and industrial firms. Using a research-driven approach, he builds sustainable sales networks and automated systems that convert complex leads into long-term partners.
Connect on LinkedIn

B2B marketing services

See all services

B2B performance marketing

We run paid B2B campaigns on Google, LinkedIn, Meta, and Reddit, testing fast and scaling what works. The focus is visibility and real pipeline, turning the right audiences and messages into qualified opportunities for your sales team.

Cold email & outbound

We identify the right companies, refine your target list, and reach out with emails that build trust and are relevant to your ICP. We set up the sending tools and CRM workflows so every reply is captured and followed up, turning targeted outreach into real conversations and meetings.

Organic LinkedIn marketing

We help your founders and your company page share content people actually want to read. Real perspectives from real people consistently outperform polished corporate updates, building trust with buyers long before they ever reach out.

Media coverage & industry influence

In a new market, no one knows you, so your own claims count for little. We get you into the trade press your buyers already read. We also work with the industry people they already follow. Borrowed trust is faster to build than your own.

Events that convert to pipeline

A trade show that ends in a pile of business cards is a cost, not a campaign. We connect the booth to digital capture and automatic follow-up. The people you met get a useful message before they forget you. Long deals need that, not good intentions.

FAQ

How can a B2B marketing agency support an established in-house marketing team?

A B2B marketing agency can complement internal capabilities by providing specialized expertise, additional execution capacity, and an external perspective. Many larger companies use agencies to accelerate market expansion, improve campaign performance, launch new products, or access skills that are difficult to build internally, such as international demand generation, paid media, or marketing operations.

When does it make sense to hire a B2B marketing agency?

Companies typically engage a B2B marketing agency when entering new markets, launching a new offering, accelerating growth, or addressing a gap between marketing activity and revenue outcomes. An agency can help deliver results faster than hiring and onboarding multiple specialists while reducing the risk associated with expansion initiatives.

How do B2B marketing agencies measure success?

The most effective B2B marketing agencies focus on business outcomes rather than marketing activity. Success is typically measured through metrics such as qualified pipeline, sales opportunities, revenue contribution, customer acquisition cost, and return on marketing investment. Campaign performance is continuously optimised to meet these commercial goals.

What should I look for when selecting a B2B marketing agency?

Look for an agency with proven experience in complex B2B environments, a strong understanding of your target markets, and a track record of generating measurable business results. The best B2B marketing agencies can demonstrate how their work contributes to pipeline growth, revenue generation, and market expansion rather than focusing solely on clicks, impressions, or leads.

Partner with a B2B growth marketing agency where founders run your account from day one.

Urmet Seepter
B2B Growth Marketing Strategist
+372 508 2284
LinkedIn

When you book a meeting with us, you talk directly to the founders of the agency – not a sales rep. In 20 minutes, you’ll know exactly how we’d approach your international expansion.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.