Fractional B2B marketing experts
Exponential is an international B2B growth marketing agency. One principle runs the whole operation: results before strategy.
We work like a fractional b2b marketing experts embedded in your business. Not a vendor building decks. We focus on existing demand, technical accuracy, and real-time decisions. We start fast. We learn as we deliver. We adapt in the moment, because your international growth doesn’t pause while we plan.
Strategic team
Exponential is led by a senior team with roots in manufacturing, high-growth startups, SaaS, and international software development. We have spent years inside the industries we now help scale. That shapes how we work, and how we make decisions.
Our core leadership is Urmet Seepter, Annika Ljaš-Eilat, and Karel Soosaar. Three different backgrounds, one shared view of how B2B growth actually works. We have built teams, opened markets, and navigated the cultural friction that comes with international expansion. That is why each of us works as a fractional b2b marketing expert, not as a typical agency contact. We understand the operational reality behind the metrics.
We are not a three-person shop. Around us is an extended team of designers, developers, analysts, and content specialists. People we have worked with for years. They know how to translate complex B2B services into clear, functional marketing. No inflated deliverables. No unnecessary layers.
The structure is lean. The collaboration is tight. The work is senior. That is the only way to run international B2B marketing without wasting time or budget.
Urmet Seepter
Urmet has over 20 years of experience in international B2B digital growth. The campaigns he leads consistently deliver long-term returns exceeding 10x.
Working as a fractional b2b marketing expert, Urmet operates across the full stack. He blends technical precision with market intuition.
Strategic value to your business:
- Result-driven strategy architecture. Urmet builds multi-channel digital strategies aligned with complex B2B buyer journeys. The focus is measurable outcomes across global markets, not activity reports.
- Performance-led campaign management. With decades of data across Google, Meta, LinkedIn, and Reddit, he reads performance signals early. Your budget stays focused on the highest-yielding opportunities.
- Technical mastery. From advanced SEO and content marketing to precision-targeted paid media and full-funnel oversight, Urmet covers the full stack without creating unnecessary layers beneath it.
Core expertise: SEO, Google Ads, Meta, LinkedIn and Reddit advertising, content strategy, digital marketing.
Annika Ljaš-Eilat
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Annika has led global marketing in the international tech sector since 2011. Her strength is making complex companies desirable in new markets.
As a fractional b2b marketing expert, Annika brings senior market entry capability without the overhead of a full in-house team.
Strategic value to your business:
- Proven market entry execution. She provides the strategic roadmap and local market intelligence needed to navigate cultural and commercial nuances, not just the surface-level ones.
- High-impact PR and market authority. With deep experience in international media relations and partnerships, Annika builds third-party credibility that accelerates revenue. She secures the kind of visibility that converts into real business rapport.
- Agile GTM frameworks. From early-stage startups to established tech firms, Annika develops revenue-focused Go-To-Market strategies. The goal is always the shortest path to market traction, with long-term brand equity built in.
Core expertise: Go-To-Market strategy, international PR, global market expansion, brand authority.
Karel Soosaar
Karel works with established manufacturing and industrial brands on international growth. His focus is high-efficiency customer acquisition. He takes a pragmatic approach that works equally well for agile SMEs and large-scale industrial players. Where he stands out is in translating complex technical offerings into clear, research-backed marketing that actually resonates with industrial decision-makers.
That is what a fractional b2b marketing expert looks like in an industrial context. Senior experience, direct access, no account manager in between.
Strategic value to your business:
- Sales network and key account acquisition. Karel has a track record of helping companies attract and secure key industry players. He knows how to build the long-term credibility required to open doors inside major international sales networks.
- Focused lead generation. Karel aligns marketing directly with the sales pipeline. Every campaign is built to reach the right stakeholders efficiently, reducing friction in the B2B buying process and shortening the path to closed revenue.
Core expertise: Industrial B2B marketing, market analysis, lead generation, strategic sales alignment.
FAQ
What does it mean to work with a fractional b2b marketing expert?
A fractional b2b marketing expert is a senior marketing professional who works with your business on a part-time or project basis. You get strategic depth without the cost or commitment of a full-time hire. At Exponential, that means direct access to Urmet, Annika, or Karel, depending on what your growth challenge requires. Not a managed service. Not a junior team with a senior name on the contract.
When does it make sense to hire a fractional b2b marketing expert instead of building in-house?
Usually when speed matters more than headcount. Building an in-house team takes time. Recruiting, onboarding, aligning on direction. A fractional b2b marketing expert is already operational and can start contributing in weeks, not quarters. It works well for companies entering new markets, scaling a specific channel, or bridging the gap between funding rounds.
How is Exponential different from a traditional marketing agency?
Most agencies put a senior face on the pitch, then hand the work to junior staff. That is not how we operate. Our fractional b2b marketing expert model means senior involvement at every stage. The people you meet are the people doing the work. No account managers translating between you and the actual strategist.
What size of company does Exponential typically work with?
We work with B2B companies at different stages. Some are scaling startups with product-market fit but no marketing infrastructure yet. Others are established industrial firms with strong sales teams but limited digital presence. Most have a monthly marketing budget between 5,000 and 50,000 EUR.
That range is where the fractional b2b marketing expert model makes the most sense. Enough budget to move fast and test properly. Not so much that you need a 20-person agency structure around it.
Ready for growth
marketing that delivers?
When you book a meeting with us, you’ll talk directly to a B2B marketing expert – not a sales rep. We’re here to provide insights, brainstorm strategies, and discuss your growth goals from day one.